Not only has this been a godsend for those who sell beauty products, but they are offering a save for an economy that is desperate for recovery. The consumers regularly making purchases in the beauty genre has reached 190 million, and some individual sellers are selling as much as $1000 in products a week, a significant maintenance in a region where many are struggling to pay rent.

According to a source that spoke to Reuters it has to do with Brazilian women and their unwillingness to live without makeup and skin or hair care products. In Brazil, beauty is considered an important thing to maintain at any age, and it fits in with the reputation the country has for their gorgeous ladies.

It is fortunate for Brazil, which now has a specific industry that is sure to pull them out of the recession we are all fighting.